Global Campaigns
LOUIS VUITTON OPENS UP WITH “IN MY BAG”
Louis Vuitton’s latest campaign, “In My Bag”, signals a fresh chapter for the luxury house. By embracing a culturally familiar, candid format, the...
HAYLEYS SOLAR POWERS LSEG WITH LANDMARK ROOFTOP INSTALLATION
Hayleys Solar has completed an 800kW rooftop solar installation for the London Stock Exchange Group in Sri Lanka, covering six buildings with 1,412...
PAY10 LAUNCHES ‘PAY10 WORLD’ TO SIMPLIFY CROSS-BORDER PAYMENTS FOR INDIAN BUSINESSES
Pay10 has unveiled Pay10 World, a cross-border payments platform backed by RBI authorisation, designed to simplify global transactions for Indian businesses. Supported by...
1664 LAUNCHES GLOBAL CAMPAIGN WITH ROBERT PATTINSON
1664 beer has launched “Unquestionably Good Taste,” a global campaign fronted by Robert Pattinson in a Paris-set short film directed by Brady Corbet....
HENRIQUE BRAUN NAMED COCA-COLA CEO AS JAMES QUINCEY BECOMES EXECUTIVE CHAIRMAN
Henrique Braun has been appointed Chief Executive Officer of The Coca-Cola Company, succeeding James Quincey, who remains Executive Chairman. Braun, a dual US-Brazil...
NISSAN UNVEILS CENTRALISED GLOBAL COMMUNICATIONS NETWORK
Nissan has introduced a new global communications structure, uniting teams across Japan, Europe and the Americas under chief communications officer Lavanya Wadgaonkar. The...
LIMCA HANDS CREATIVE MANDATE TO ATOM NETWORK IN STRATEGIC SHIFT
Coca-Cola’s Limca has moved its creative mandate from WPP’s VML to independent agency Atom Network, marking a significant shift in its advertising strategy....
SAMSUNG BETS ON IMAGINATION OVER HARDWARE IN NEW GALAXY CAMPAIGN
Samsung’s new ‘Life opens up with Galaxy’ campaign for its S26 Series places storytelling ahead of product visibility. Directed by Tom Hooper, the...
