Leisure
FLIPKART AND META FORGE PARTNERSHIP TO POWER CREATOR-LED COMMERCE IN INDIA
Flipkart Group has partnered with Meta to strengthen creator-led commerce in India, enabling creators to tag Flipkart and Myntra products directly in Facebook...
HAVAIANAS FINDS ITS GLOBAL FASHION RHYTHM WITH ANA COUTO
Ana Couto has crafted a global visual identity for Havaianas, translating its Brazilian soul into a premium fashion vision. Rooted in “Brazilian Ginga,”...
CLAY COURT COUTURE: LACOSTE’S DJOKOVIC JACKET
Lacoste has unveiled an exclusive creation for Novak Djokovic at Roland-Garros 2026, designed by Creative Director Pelagia Kolotouros. Inspired by clay season’s tones...
ORACLE RED BULL RACING AND CROCS REIMAGINE MOTORSPORT MERCHANDISING
Oracle Red Bull Racing and Crocs unveil a collaboration that translates Formula 1 engineering into collectible footwear. Featuring rear wing heels, halo details,...
BOBAKAT RAISES ₹6 CRORE AS INDIA’S BUBBLE TEA BOOM RESHAPES YOUTH BEVERAGE CULTURE
Mumbai-based bubble tea brand Bobakat has raised ₹6 crore in a Pre-Series A round to accelerate expansion across India. The funding reflects growing investor confidence...
THE SILENT SELLERS: HOW MANNEQUINS SHAPED THE WAY WE SHOP
From wax figures in 19th-century Paris to AI-powered digital avatars in modern retail, mannequins have transformed window shopping into an art form. This...
AJIO TAPS NORTHEAST RAPPER REBLE TO CHAMPION SUBCULTURE-DRIVEN FASHION IDENTITY
Ajio’s collaboration with Meghalaya-born rapper Reble signals a shift in Indian fashion, spotlighting subcultures and regional voices. By embracing authenticity and identity, the brand aims...
LACOSTE REFRESHES IDENTITY WITH CONTEMPORARY PRECISION ROOTED IN HERITAGE
Lacoste has unveiled a refined visual identity by Commission Studio, blending archival inspiration with modern design sensibilities. The update enhances its iconic codes while...
