OPPO INDIA LAUNCHES CRICKET-THEMED CAMPAIGN FOR FIND X10 SERIES

OPPO India has unveiled ‘There’s Always More to Find’, a cricket-led campaign ahead of the Find X10 Series launch on 22 October 2026. Featuring Harsha Bhogle, in-stadia activations and Sony LIV sponsorship, the initiative blends imaging excellence with cricket’s passion, positioning the flagship as a storyteller of unforgettable moments.  

With the OPPO Find X10 Series set to debut in India on 22 October 2026, OPPO India has announced an integrated cricket campaign designed to capture the spirit of the season. Titled ‘There’s Always More to Find’, the initiative places the brand’s flagship smartphone at the heart of cricket’s drama, spontaneity and shared joy.  

Cricket has long been a powerful cultural connector for OPPO, enabling the brand to engage with young India through moments that transcend the scoreboard. This latest campaign reflects OPPO’s philosophy of ‘Make Your Moment’, celebrating the passion and unpredictability that make cricket special.  

The campaign unfolds across three distinct fronts. At its centre is a series of short films featuring celebrated commentator Harsha Bhogle, who highlights the quirky, human stories that often go unnoticed during a match. From crowd antics to unexpected interruptions, each film uses the Find X10 Series’ advanced imaging to reveal the humour and emotion behind the game. The celebration then extends into the stadium during the India vs West Indies T20 fixtures in Hyderabad and Bengaluru, with in-stadia branding, digital access across Connected TV and mobile, and creator collaborations amplifying the experience. Finally, the campaign moves onto the screen as OPPO partners with Sony LIV as Co-Powered Sponsor for India’s tour of New Zealand 2026, covering both T20Is and ODIs.  

The initiative marks a shift in how brands associate with sport. Rather than simply surrounding the game, the Find X10 Series steps directly into it, using its imaging excellence to capture the energy in the stands, across the boundary and within the commentary box. These moments become stories fans can relive and share, reinforcing the smartphone’s role as a companion to cricket’s unpredictability.  

At the core of the campaign are three 20-second films with Bhogle. In one, identical twins wrestle over a crowd catch, with the Find X10 slowing the action in 4K 120 fps Dolby Vision Video to reveal who reached first. Another sees a fielder abandon play near the boundary, only for the 40X Zoom with Hasselblad Teleconverter to uncover a puppy as the distraction. A third film captures a section of the crowd looking away, with the 200MP Triple Camera System zooming in to reveal a fan fast asleep as popcorn flies around him. Each vignette turns the camera’s capability into the discovery at the heart of the story.  

The Find X Series has consistently pushed boundaries in design, performance and imaging. Co-developed with Hasselblad and powered by the LUMO Image Engine, its tuned-for-India camera system delivers true-to-life photos and videos with remarkable detail. The Find X10 Series, comprising the Find X10 Pro Max and Find X10, continues this tradition, combining bold aesthetics, AI-powered features and long-lasting battery life with imaging excellence.  

By weaving cricket’s unpredictability into its flagship narrative, OPPO India positions the Find X10 Series not just as a smartphone, but as a storyteller of the moments that matter most.