Creative Work
WPP AND ADOBE EXPAND PARTNERSHIP TO HARNESS AGENTIC AI FOR MARKETING TRANSFORMATION
WPP and Adobe have deepened their global partnership to deliver integrated agentic AI solutions for brands, combining Adobe’s generative AI and orchestration tools...
THE STRATEGIC LANGUAGE OF COLOUR: PANTONE’S PALETTE FOR SPRING SUMMER 2027
Pantone’s Spring Summer 2027 colour direction reveals how hues transcend aesthetics to become a language of identity, trust, and emotional resonance. From creamy...
PETAL & STEM BLOSSOMS WITH A BRAND ROOTED IN FRIENDSHIP AND SEASONALITY
Petal & Stem, a florist founded by two friends, has unveiled a warm and cohesive brand identity rooted in seasonal British blooms. Through...
BRUSHSTROKES OF RHYTHM: TORO PINTO REINTRODUCES CALEÑO WITH A BOLD SOUTH AMERICAN PULSE
Toro Pinto has reintroduced Caleño, the South American-inspired non-alcoholic spirits brand, across the UK and Europe with vibrant brushstroke packaging that captures rhythm...
HUNNEE LAUNCHES HONEY-POWERED WELLNESS SHOTS FOR EVERYDAY VITALITY
Hunnee, a new wellness brand, has introduced sachet-sized shots made with raw organic honey, electrolytes, and botanicals. Designed to support energy, calm, gut...
SWIGGY TURNS SANKRANTI HOARDING INTO FESTIVAL-THEMED ENGINEERING HACK, UPSTAGING RIVAL ZOMATO
Swiggy’s Sankranti hoarding doubled as a clever engineering solution, using mandatory wind-pressure holes as kite details in its festive design. The creative move...
KERALA TURNS INTO A LIVING CANVAS AS KOCHI MUZIRIS BIENNALE RETURNS
As the Kochi Muziris Biennale unfolds, Kerala reveals itself as a living work of art where culture, history and nature merge seamlessly. With...
Desi Oon: Wool-Crafted Film from India Wins Global Honour at Manchester Animation Festival
Studio Eeksaurus’ stop-motion film Desi Oon, crafted entirely from Deccani wool, has won at the Manchester Animation Festival, bringing global attention to India’s...
