Branding
Piyush Pandey: The One Who Made India Seen
Indian advertising has lost its voice — not the shrill, data-led, hyper-optimised voice of the present, but the one that laughed along with...
Sindhuu Govindarajan Joins Tata Consumer Products as Marketing VP, Marking Strategic Leadership Change in FMCG Category
At a time when Tata Consumer Products is rapidly accelerating its presence in the food and beverages market and boldly stepping up competition...
Pantaloons Ushers in a New Era of Style with Samantha Ruth Prabhu as Its First-Ever Brand Ambassador
Pantaloons, one of India’s most loved and trusted fashion brands, has announced the beginning of a new style chapter by welcoming acclaimed actor...
‘Designed For Sukoon’: Hindware Introduces Its Fresh Brand Philosophy
Hindware, India’s leading bathware, tiles, and consumer appliances brand, has unveiled its new brand positioning: ‘Designed for Sukoon’. Anchored in this philosophy, the...
Siniat and IMA B2B launch ‘The One’ brand campaign
Building materials leader, Siniat, has partnered with specialist B2B agency IMA B2B to launch its new brand campaign, 'Siniat. The One.', designed to...
Allana Pet Solutions Partners with Shubman Gill as Brand Ambassador for Bowlers, Its Flagship Dog Nutrition Brand
Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd. (ACPL), has announced its association with Indian cricket sensation and...
Magellan Financial Group unveils new brand architecture, signalling new era
Magellan Financial Group (MFG) has unveiled its new corporate brand, via strategic brand and design studio, Accompany, designed to honour its legacy while...
TECNO Renews Global Brand Ambassador Partnership with Pop Culture Icon Lay Zhang
TECNO, the AI-powered technology brand known for pushing boundaries, proudly announces the renewal of its global partnership with multi-hyphenate superstar Lay Zhang, continuing...
