Global Campaigns
WHEN THE GOLDEN ARCHES TURNED ON THEIR HEAD: MCDONALD’S BOLD WOMEN’S DAY STATEMENT
McDonald’s made headlines by flipping its iconic Golden Arches into a “W” to honour women on International Women’s Day in 2018. Inspired by...
BORAL MARKS 80 YEARS WITH HUMAN-CENTRED CAMPAIGN
To celebrate its 80th anniversary, Boral has launched a campaign with Sydney agency 3rdspace that shifts focus from corporate milestones to everyday Australians....
JACK LINK’S WARNS SNACK LOVERS TO ‘BEWARE THE WILD’ IN NEW CAMPAIGN
Jack Link’s has launched a new campaign under its “Feed Your Wild Side” platform, humorously warning consumers that its beef jerky is so...
AD COUNCIL INTRODUCES ‘ZILL’ TO HELP TEENS RECLAIM THE LANGUAGE OF MENTAL WELL-BEING
On World Teen Mental Wellness Day, the Ad Council has expanded its “Love, Your Mind” initiative by introducing “zill,” a new term encouraging...
BUCHANAN’S AND RAUW ALEJANDRO UNITE FANS IN COUNTDOWN TO FIFA WORLD CUP 2026
With 100 days to go until the FIFA World Cup 2026, Buchanan’s Scotch Whisky launches a vibrant campaign with global brand partner Rauw...
COURAGE CAPTURES THE JOY OF DISCOVERY IN FIRST CAMPAIGN FOR ROYAL ONTARIO MUSEUM
Independent agency Courage has unveiled its first work for the Royal Ontario Museum, directed by Ale Burset. The campaign celebrates the simple, universal...
BLENDERS PRIDE PACKAGED DRINKING WATER CHAMPIONS INDIVIDUALITY WITH ‘THE ONE AND ONLY’ CAMPAIGN
Blenders Pride Packaged Drinking Water unveils ‘The One And Only’, a bold multi-platform campaign redefining modern success as distinction rather than visibility. Amplified...
SPRITE AND TINDER TURN UP THE HEAT WITH ‘CAN YOU SPICE TOGETHER?’ CAMPAIGN
Sprite and Tinder have launched a Europe-wide campaign tapping into Gen Z’s love of spicy food. Featuring Tinder branding on millions of Sprite...
